Starting a business can feel overwhelming—especially when you’re staring down a 30-page traditional business plan. But here’s the truth: most entrepreneurs don’t need all that complexity to get started. What you need is clarity, not clutter. That’s where the one-page business plan comes in.
A one-page business plan forces you to strip away the fluff and focus on what truly matters. It’s fast, flexible, and effective—perfect for startups, side hustles, and solo entrepreneurs who want to take action without getting buried in spreadsheets and jargon.
🔹 It’s Simple: You can write it in under an hour.
🔹 It’s Focused: Keeps you on track without distractions.
🔹 It’s Shareable: Easily pitch your idea to investors, partners, or friends.
🔹 It’s Agile: Easy to update as your business evolves.
Let’s break down what a high-performing one-page business plan includes:
What’s the ultimate goal of your business? Your vision should be a bold, clear statement that describes what you’re building long term. Think big.
📝 Example: “To create the go-to online platform for remote wellness coaching worldwide.”
What problem does your business solve? And how exactly do you solve it?
📝 Example:
Who exactly are you serving? Be specific.
📝 Example: “Millennial professionals aged 25–40 in urban U.S. cities earning $60k+ annually.”
What makes you different or better than the competition?
📝 Example: “We’re the only wellness app that pairs users with certified coaches in under 60 seconds—24/7.”
How will you make money?
📝 Example: “Monthly subscription model ($29/mo) + upsells for premium sessions.”
How will people find out about your business?
📝 Example:
What are your immediate goals and how will you measure success?
📝 Example:
Even if you’re solo now, outline who’s doing what—or what roles you’ll need.
📝 Example: “Founder (Marketing & Product). Need to hire developer and content creator by Q3.”
Do you need capital? If so, how much and for what?
📝 Example: “Seeking $50,000 to build MVP, run marketing campaigns, and hire key staff.”
Your business doesn’t need to be perfect on paper before you start. What you need is clarity and action. A one-page business plan gives you both. Start simple. Start smart. Then, iterate as you grow.
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