A few months ago, my digital products were collecting dust. I had a great website, a few loyal customers, and an email list that barely opened my newsletters. I knew my content had value—but I needed visibility. That’s when I turned to TikTok.

I didn’t have a big following or fancy editing skills. What I did have was a clear message and a willingness to test what worked. Here’s exactly how I used TikTok to sell out my digital products—and how you can do it too.

Step 1: Treat TikTok Like a Funnel

Before posting anything, I mapped out my sales funnel. My goal was simple: use TikTok to drive traffic to my lead magnet (a free checklist), which then funneled users to my main product (a digital planner and course bundle).

Every TikTok video had a purpose—either to educate, inspire, or drive curiosity about the problem my product solves.

Step 2: Post Valuable Micro-Content

I broke down my product into bite-sized tips. Instead of saying “Buy my planner,” I made videos like:

Each video positioned me as someone with experience and something to offer. I ended many of them with a soft CTA: “Want the exact planner I use? It’s linked in my bio.”

Step 3: Leverage Trends Without Losing Authenticity

When a trend fit my niche, I jumped on it—but always made sure the content still reflected my brand. I used trending sounds, challenges, and text overlays to increase reach without sacrificing authenticity.

For example, I used a trending sound while showing a timelapse of my planner in action. That video hit 200K+ views overnight and brought in hundreds of leads.

Step 4: Use Comments as Content Ideas

I read every comment. When someone asked a question, I turned it into a new video. That feedback loop made my audience feel seen—and helped me build trust quickly.

TikTok rewards engagement, and replying to comments with video is one of the easiest ways to boost your presence.

Step 5: Drive Urgency (Without Being Pushy)

When my digital product was nearing capacity (I offered a limited-time bonus), I let my followers know. I wasn’t spammy—I just created videos showing how others were using it, what they were saying, and why it was selling out.

The result? I completely sold out of my first batch of digital products in less than a week.

The Takeaway

TikTok isn’t just for dancing teens—it’s one of the most powerful marketing tools for digital creators right now. If you show up consistently, speak directly to your audience’s pain points, and give them real value, the algorithm will reward you—and your digital product sales will follow.

Ready to give it a shot? Don’t overthink it. Post your first video today.